Tower 28 BeautycleanserCleanse step

Tower 28 Beauty SOS Gentle Hydrating Gel Cleanser + Makeup Remover

This cleanser is designed for sensitive skin, aiming to remove impurities without causing discomfort. Its formula focuses on soothing and hydrating ingredients, making it suitable for daily use.

Sephora price

$20.00

Price matters most when you are trying to learn whether this lane belongs in your routine without turning the test into a luxury gamble.

Sephora reviews

4.2 / 5

About 490 reviews on the current Sephora source, so there is real volume behind the reputation.

Shoppers keep mentioning

VeganClean at SephoraFragrance FreeWithout Sulfates SLS & SLESHypoallergenicCruelty-FreeMinerals and Electrolytes (Zinc, Copper, Magnesium): Supports skin’s immunity and boosts hydration levels.100% Pure Aloe Vera: Forms a protective barrier to retain moisture and soothe.Oat: Naturally soothes irritation.Redness and Dryness

These are the shopper themes that keep showing up around this listing and shape why people open it in the first place.

Glass take

4.2 / 5 overall fit

A solid, gentle cleanser that effectively removes makeup and SPF without stripping the skin. It's a good option for sensitive skin types prone to redness and dryness.

Tower 28 Beauty SOS Gentle Hydrating Gel Cleanser + Makeup Remover

Sephora snapshot refreshed April 23, 2026

Price, rating, review count, and source status come from Sephora. Glass adds the routine fit, overlap risk, and what to compare next.

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What Sephora says

What this product is supposed to do

A gentle, low-foam cleanser safe for sensitive skin that easily removes makeup, mineral SPF, oils, and dirt, without burning eyes or leaving skin feeling tight.

NormalDryCombinationOilyRednessDryness

Use twice daily, morning and evening.

For the best skin-soothing results, follow with SOS Spray or SOS Serum and SOS Cream (all sold separately).

SOS Cleanser is made of 100% recycled plastic, please recycle with a specialized recycler in your area.

What Glass adds

What actually matters before you buy it

A reliable first step in any routine, especially for those with sensitive or reactive skin. It cleanses effectively without compromising the skin barrier.

Soothing for sensitive skin

Many reviewers with sensitive skin found this cleanser to be a lifesaver, significantly reducing redness and irritation compared to other products.

Effective yet mild

The consensus is that it cleanses thoroughly without stripping the skin, leaving it feeling soft and comfortable.

Best for

When this is a smart buy

Sensitive skin
Dry or dehydrated skin
Redness-prone skin
Removing makeup and SPF

Skip if

When this is the wrong lane

You prefer a rich, foaming cleanser
Your primary concern is deep exfoliation

Routine fit

Where this cleanser fits

This is your go-to first step in both morning and evening routines. It effectively removes the day's grime, makeup, and SPF, preparing your skin for subsequent treatments. For best results, follow with other products in the SOS line.

Why it works

Where it earns the slot and where it does not

The useful question is not whether this product is good in a vacuum. It is whether it makes your routine easier to run or just adds one more bottle with a familiar ingredient on it.

What it actually does well

Gentle and non-irritating
Effective makeup and SPF removal
Soothing ingredients like aloe and oat
Suitable for sensitive skin

Where it starts to feel redundant

Low-foaming formula may not appeal to everyone
May require a second cleanse for heavy makeup

Routine fit

Where it belongs in the stack

Morning and Night

Use this cleanser as the first step in your skincare routine, both in the morning to refresh your skin and at night to remove impurities accumulated throughout the day.

Glass rating

How this formula scores in real life

4.2/ 5 overall

A solid, gentle cleanser that effectively removes makeup and SPF without stripping the skin. It's a good option for sensitive skin types prone to redness and dryness.

Gentle cleansing

4.5 / 5

Users consistently praise its ability to clean without causing irritation or tightness, even around the eyes.

Makeup removal

4.2 / 5

Effectively removes daily makeup and sunscreen, though heavier or waterproof makeup might require a double cleanse.

Full ingredient breakdown

Every ingredient, what it does, and whether I care

Solvent

Water/Aqua/Eau

Badness

0.0 / 10

The base of the formulation.

Usually helps with

Hydration

Watch for

None

Surfactant

Decyl Glucoside

Badness

1.0 / 10

A mild, plant-derived surfactant that creates a gentle lather and cleanses effectively.

Usually helps with

Gentle cleansing

Watch for

Can be drying for some if not formulated well.

Soothing Agent

Aloe Barbadensis Leaf Juice

Badness

0.0 / 10

Known for its hydrating, anti-inflammatory, and skin-soothing properties.

Usually helps with

Soothing, hydration, calming redness

Watch for

None

Active

Niacinamide

Badness

2.0 / 10

Helps to soothe skin, reduce redness, and support the skin barrier.

Usually helps with

Soothing, redness reduction, barrier support

Watch for

Can cause flushing or irritation in very sensitive individuals at high concentrations.

Surfactant

Caprylyl/Capryl Glucoside

Badness

1.0 / 10

Another mild, plant-derived surfactant that aids in cleansing.

Usually helps with

Gentle cleansing

Watch for

None

Preservative

Phenoxyethanol

Badness

2.0 / 10

A common preservative used to prevent microbial growth in cosmetic products.

Usually helps with

Product preservation

Watch for

Can be irritating to some individuals, especially around the eyes.

Humectant

Glycerin

Badness

0.0 / 10

A powerful humectant that draws moisture to the skin, keeping it hydrated.

Usually helps with

Hydration, moisture retention

Watch for

None

Emollient

Caprylyl Glycol

Badness

1.0 / 10

A skin-conditioning agent that also acts as a preservative booster.

Usually helps with

Skin conditioning, preservation

Watch for

None

pH Adjuster

Citric Acid

Badness

1.0 / 10

Used to adjust the pH of the formulation to be optimal for skin.

Usually helps with

pH balance

Watch for

Can be irritating at high concentrations or if skin is already compromised.

Preservative

Chlorphenesin

Badness

2.0 / 10

A preservative that helps protect the product from contamination.

Usually helps with

Product preservation

Watch for

Can cause skin irritation in some individuals.

Mineral

Magnesium Aspartate

Badness

1.0 / 10

A mineral salt that can help support skin's immunity and hydration.

Usually helps with

Skin immunity, hydration

Watch for

None

Mineral

Zinc Gluconate

Badness

1.0 / 10

A mineral salt that can help support skin's immunity and hydration.

Usually helps with

Skin immunity, hydration

Watch for

None

Thickener

Algin

Badness

0.0 / 10

A thickening agent derived from seaweed, also has skin-conditioning properties.

Usually helps with

Texture, skin conditioning

Watch for

None

Botanical Extract

Achillea Millefolium (Yarrow) Extract

Badness

1.0 / 10

Known for its soothing and anti-inflammatory properties.

Usually helps with

Soothing, anti-inflammatory

Watch for

None

Soothing Agent

Avena Sativa (Oat) Kernel Extract

Badness

0.0 / 10

A well-known ingredient for its ability to soothe irritation and calm the skin.

Usually helps with

Soothing, calming irritation

Watch for

None

Botanical Extract

Cardiospermum Halicacabum (Ballon Vine) Flower/Leaf/Vine Extract

Badness

1.0 / 10

Used for its anti-inflammatory and skin-soothing benefits.

Usually helps with

Soothing, anti-inflammatory

Watch for

None

Cleansing Agent

Sapindus Mukorossi (Soapberry) Peel Extract

Badness

1.0 / 10

A natural source of saponins, providing mild cleansing properties.

Usually helps with

Gentle cleansing

Watch for

None

Humectant

Panthenol

Badness

0.0 / 10

A form of Vitamin B5 that hydrates, soothes, and helps improve skin barrier function.

Usually helps with

Hydration, soothing, barrier support

Watch for

None

Mineral

Copper Gluconate

Badness

1.0 / 10

A mineral salt that can help support skin's immunity and hydration.

Usually helps with

Skin immunity, hydration

Watch for

None

Compare before you buy

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FAQ

The fast answers people actually need

Is this cleanser suitable for sensitive skin?

Yes, this cleanser is specifically formulated for sensitive skin and is hypoallergenic and fragrance-free, making it a good choice for those prone to irritation.

Can this cleanser remove waterproof makeup?

It effectively removes daily makeup and mineral SPF. For heavy or waterproof makeup, a double cleanse or a dedicated makeup remover might be necessary.

What are the main benefits of the SOS cleanser?

The main benefits include gentle cleansing, effective removal of makeup and SPF, soothing of redness and dryness, and hydration, thanks to ingredients like aloe vera, oat extract, and essential minerals.

See If This Is Compatible With My Skin